IDEAS
INTO
THINGS
Campaigns, experiences,
and working products.
PLAY FILM / 34 SECRunaway Spammer.
Electric. Still unmistakably Porsche.
GOOD
IDEA.
One manuscript. A whole publishing system.
CALLER.
KNOWN
PATTERN.
Turn an unwanted call into useful intelligence.
CAMERAS.
ACTION.
Make the brand part of the entertainment.
Invent the product. Build the brand around it.
Performance, with a point of view.
A person is more than an injury.
The best application can be the one you skip.
CREATIVE
IS A VERB.
My work spans copywriting, creative direction, film, product development, and AI-assisted software development.
That includes brand campaigns, New Found Thread’s apparel and publishing system, and CallSlayer’s voice-AI product.
On software projects, I define the product and workflows, direct the AI-assisted implementation, and work through testing and deployment.
Positioning · Copy · Campaigns · Creative direction
Adobe suite · Film · Generative image and voice · Prototyping
AI-assisted development · GitHub · Render · Architecture · SEO · LLM selection
Agency work for brands including Coca-Cola, Microsoft, BMW, and Anheuser-Busch. Turner Director of Innovation / Creative Director. Founder of New Found Thread and CallSlayer.