Campaign / Pond Lehocky
The whole person.
In every piece.
Portraits assembled from the details of a life gave this workers’ compensation law campaign its visual language. People, their work, and their stories stay at the center.
MY CONTRIBUTION
Creative director · Copywriter
MEDIUM / CONTEXT
Outdoor · Print · Digital
What I brought
to the work.
I led the creative direction and wrote copy for the outdoor, print, and digital campaign.
An idea with room for real human detail.
