Brand + Product / New Found Thread
Judge a pair of pants
by their pockets.
I founded and now lead New Found Thread, a men’s apparel business built around performance, style, and a useful invention: patented microfiber pocketing designed to clean screens and eyewear.
MY CONTRIBUTION
Founder · Product development · Creative direction
MEDIUM / CONTEXT
September 2022–present · Apparel · Ecommerce · Content
What I brought
to the work.
My work spans product development, sourcing and manufacturing, brand positioning, Shopify, customer experience, advertising, and content. I also built NFT Publisher to connect the editorial idea to a repeatable production system.
A continuing business, with a relaunch and testing underway.
