PAUL DORN↗
← All work
AI + Software / NFT Publisher

Make the idea once.
Give it more places to go.

A brand’s editorial point of view should survive its production process. I built NFT Publisher to turn a canonical manuscript into a coordinated stream of copy, graphics, landing pages, and social content.

MY CONTRIBUTION

Creator · Creative direction · PHP/MySQL development

MEDIUM / CONTEXT

Editorial system · Generative copy · Deterministic design · Shopify

NFT PUBLISHER / CONTENT → SYSTEM
ONE
GOOD
IDEA.
01 MANUSCRIPTMANY EXPRESSIONS ↗

What I brought
to the work.

I built the modular PHP/MySQL publishing app and its production workflow: manuscript import, record matching, validation, rendering, Shopify pages, scheduling, and publication records. I defined the editorial voice and the logic connecting the formats.

Reusable content. Separate production logic. Connected distribution.

The words stay.
The format changes.

One source. Three layout rules. This small interactive illustration shows the principle behind deterministic production.

Portfolio demonstration, not an NFT Publisher screenshot or a published campaign asset.

1:1 / Square
NEW FOUND THREADCHANGE
YOUR PANTS.
CHANGE
YOUR MIND.
ONE SOURCE. MANY EXPRESSIONS.
01

Keep a source of truth.

Import the canonical Excel manuscript into MySQL. Match and update records without duplicates, preserving approved language and order.

02

Produce for the channel.

Generate captions, scripts, SEO, alt text, and expanded articles. Apply voice and format checks, then render approved square, portrait, and story/reel graphics.

03

Connect the destination.

Create or update Shopify landing pages with related content, tracked commerce links, and calls to action. Schedule approved content and retain the public URLs and job results.

Develop once. Review once. Transform the formats.

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