Campaign / BMW International
Give goosebumps
goosebumps.
A collection of digital and outdoor work for BMW International. The writing turns engineering benefits into human reactions: a smile, a thrill, a reason to look twice.
MY CONTRIBUTION
Creative director · Copywriter
MEDIUM / CONTEXT
Digital · Outdoor
What I brought
to the work.
I led the creative direction and wrote the copy for the work shown here.
Technical substance. Emotional language.
