Campaign / Coke Blak
Update your
operating system.
A spare visual world and a technology-fluent voice give Coke Blak’s coffee-cola energy a distinct character.
MY CONTRIBUTION
Creative director · Copywriter
MEDIUM / CONTEXT
Outdoor · Print · Digital
What I brought
to the work.
I led the creative direction and wrote the copy for outdoor, print, and digital executions.
A bottle. A line. A very specific attitude.
